Author Archives: Eloqui

When you’re smilin’

Your mom probably told you this– along with “stand up straight,” but smiling is a good thing. Singers know that if their pitch is off or flat, they add a slight smile and the pitch improves.* If your speaking voice … read more

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Pump You Up

The most visible use of music to fuel performance is in the world of athletics. We researched the favorite playlists of Olympians, when practicing, or just before competing. On training days, they usually start with mellow music, progress to dance … read more

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Be Bozo

Bozo the Clown was a life-size inflatable toy, weighted at the base. Punch it, and Bozo righted himself, with the same goofy smile. Back when a small cadre of San Francisco actors presented at trade shows, we were contracted for … read more

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Virgin Rap

This week we flew to Newark on Virgin Air. The passenger safety video was a mix of rap, hip-hop and Broadway. It was well produced, and whimsical. At the end of the video, passengers actually applauded. And don’t laugh, but … read more

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Two Taxis

Always be strategic in writing and speaking, so that your content drives your intention. Should you lean more toward Hemingway’s bone-lean style, or be more extravagant, like Faulkner? It depends on the impression you wish to deliver. Parataxis is the use … read more

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Dramatic Tension

“We started dying before the snow, and like the snow, we continued to fall.” This is how Louise Erdrich started her book, Tracks. A tactile opening is essential to engage readers and audiences alike. And if the opening includes a challenge, … read more

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Bat Like Babe

Baseball was a different animal before Babe Ruth. Early giants like Ty Cobb and Joe Jackson considered striking out the ultimate embarrassment, so they played it safe. Babe Ruth swung hard every time he came to the plate, and struck … read more

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Cockpit Checklist

Van Horn is a retired Major General who flew 39 combat missions and logged 3,600 flight hours as a Command Pilot. On our hikes, Van talked about how his cockpit checklist was vital, and saved his bacon on some dicey … read more

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261 Fearless

Dressed in nondescript sweats, Kathrine Switzer entered the 1967 Boston Marathon. Hard to believe, but fifty years ago, marathons were exclusively male. The only way Kathrine received her race number 261 was by applying as K.V. Switzer. Two miles in, … read more

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Down in Flames

Hard to believe, but only a month ago, United CEO Oscar Munoz was awarded PR Week’s “Communicator of the Year.” Time flies when you’re having fun. After Munoz’s bungled attempts to put a rosy filter on the passenger ejection snafu, … read more

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