Kahneman suggests that our words can be very persuasive, especially if we are thoughtful in their selection and use. For instance, if you relate a client anecdote with strong visual details of the protagonist's obstacle and your solution, the listener's memory kicks in with their version of the same narrative.

What can we mere mortals learn from forward-thinking pioneers? Masterful speaking requires purpose, intense focus and the ability to set aside other interests to achieve success.

Create your own style, and don't copy anyone else. When you commit to exhibiting your genuine qualities and perspective, you may not be liked, but you will be respected and appreciated. In fact, if you can manage all of the above, you will be a magnet for those who thirst for the genuine article.

The night before your meeting or speech, retire early. If you don't sleep well, you lose 30 to 40% of your cognitive ability. Whether it's magnesium-zinc-potassium, sublingual melatonin, or another sleep aid, pack it and use it.

When you feel fear but don’t want the audience to perceive it, breathe deeply, open your hands, and stride with purpose onto the stage.

To determine the true quality of your voice, record yourself and then listen carefully. Become familiar with your voice and commit to making it a compelling instrument. The effect on others will be dramatic.

After determining your single intention, or what you most want to achieve, employ the Rule of Three to make your ideas stick and engage the listener. Three concepts or ideas also make the speaker appear clear, knowledgeable and organized.

The world needs more forums to bring out our better selves and revel in our humanness. Ben Franklin exchanged scientific knowledge in his salon...Gertrude Stein invited Picasso to attend hers... Seek out your own fascinating persons and let them shine. You will be the better for it.

Every industry, whether it's science, art, or business, awaits that next visionary who can assess what's working and what could be improved. Then, with insight and hard work, they make it better. New developments rarely appear on the world stage all bright and shiny.

For the greater good of our species, let's emulate marmoset empathy, selflessness and polite communication. We've been on the earth about the same amount of time. Let's use that big brain of ours for better communication and cooperation.