Director of Business Development & Marketing, Greenberg Glusker

Jonathan Fitzgarrald understands that business professionals are facing two powerful forces: being commoditized and differentiating themselves from their competition. Serious contenders in the global economy must be able to answer the question, “What makes me different from my competition?”

On behalf of Greenberg Glusker, one of Los Angeles’ premier law firms, Jonathan coaches and provides strategic counsel to the firm’s attorneys on all areas of business development, reputation management, and client service.

Jonathan frequently speaks to professional audiences, and has been featured in the Wall Street Journal, Los Angeles Times, and the National Law Journal, and on Voice America,, and the CBS Evening News with Katie Couric.

His blog, BAD for the BRAND, provides professionals with practical tips on managing their reputations. Jonathan serves as President of the Los Angeles Chapter of the Legal Marketing Association, and President of Mid-Valley Jeopardy, a community outreach program for at-risk youth in the San Fernando Valley of Los Angeles.


An acclaimed writer, popular keynote speaker, and an independent consultant to leading attorneys and Fortune 500 companies. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called “frighteningly powerful.”
Cliff’s bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of, and has been published in three editions and translated into a dozen languages including Chinese, Korean, and Russian. The book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, Toyota, Del Monte, Nestlé, Nokia, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Bristol-Myers Squibb, Intel, GE, the American Bar Association and the United Nations International Criminal Tribunal.

Cliff’s work has been featured in the Los Angeles Times, New York Times, the Wall Street Journal, and Fox News.

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Magnet Productions has been developing live trade show presentations since 1985. Our approach is simple: Develop an engaging, content-rich piece that clearly communicates our client’s message. Have it delivered by a professional presenter who really understands what he’s talking about. Generate enormous booth traffic in the process. And compel that traffic to come into the booth and learn more.

In the process we make sure our clients generate an enormous number of qualified leads.

Our team includes professional speakers well-versed in the language of high tech. Trade show magicians. Talk-show hosts. Improvisers. And a few guys who can escape from a straitjacket, balanced on a unicycle, while delivering a detailed product pitch.

And we have videos to prove it.

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