Play the Movie

AI (Artificial Intelligence) concept. Science technology.

Television Writer/Director/Producer Ryan Murphy’s shows include Glee, The Watcher and Dahmer. In a recent NY Times interview he stated that “The rule of my career has been, the more specific you are, the more universal you can become.”

We train this same principle to speakers. Many feel that if they are specific in terms of clients, challenges, or solutions they will leave out members of their audience, so they speak in generalities. Their examples lack specifics, which means no one really knows what they’re talking about.

Emulate Murphy and include visual specifics in your stories, pitches, even introductions. Trust that your audience will run it through the filter of their own experience, or as Deborah says, “they will play the movie in their heads.”

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