Netflix recently bought the rights to the TV series Seinfeld, doubling Jerry Seinfeld's already impressive net worth. But long before television, Seinfeld was a stand-up comic. He knew his future success depended upon his material, so he wrote at least one new joke a day. Later, after success in television, Seinfeld went back to doing stand-up. Why? He read an article that stated when you regularly practice a skill, you not only gain consistency, but the neural pathways in your brain contain more information, and you become a broadband. Quit, and the broadband narrows.
Eloqui trainings are packed with new skills, concepts and templates. We implore clients to practice these skills (i.e. storytelling, identifying one intention and working off an outline) immediately following their training. If not, we know they will go back to the way they've always presented. The best way to change behavior is to practice one new skill at a time. Once this skill is in your 'muscle memory' you add another and another, until your broadband expands.
Speakers, like comedians, have to work on delivery and content. The more you do, the easier it becomes. Start in low-ante situations, the way Seinfeld performs in comedy clubs to test new material. Introduce a colleague, deliver a lunch-and-learn, or facilitate a panel and watch your skills increase as your stage fright diminishes. Consistency increases your ability, gives you a competitive advantage, and ensures success.