Truth or Consequences

Fake or Real written in paper arrows on blue background. Business concept.

How do we separate real from fake? Thora Tenbrink, Professor of Linguistics at Bangor University researched this very topic. Her findings-- and ours will ensure that you’ll never exhibit signs of fakery when you speak.

Be worthy: Speak from knowledge and experience. Then have a clear objective of what you want to achieve.

Serve and Volley: Elicit comments, especially in a conversation. If you talk over others, you’ll appear to be driving an agenda.

Use specifics: Fakes can only speak in broad strokes and generalities. Employ details-- especially in your client anecdotes and examples.

Embrace uncertainty: If a fact or position is debatable or not yet proven, say so.

Ignore outdated methodology: If you gesture in a prescribed way, assume an overly formal demeanor, or follow someone else’s playbook, you will be perceived as disingenuous. Show up as the best version of yourself.

Make it Useful: Give your audience what they need, want and can immediately apply.

Remember the Latin phrase Semper Verum or Always True.

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